I just received an email from #UNWomenAustralia about International Womens' Day and buying purple ribbons for the day to share.
What annoys me, is that the email does not state the date of #iwd. And when I follow the link to the ribbons webpage, it also doesn't provide the date - except right down in the footer in smaller text. In one place on the whole page. Likewise, on their homepage, the date is just on the footer.
Apparently, we are supposed to have this date etched in our memories?
Yes, there is a countdown counter at the top of the page, but hey! maths isn't everybody's thing and you shouldn't make the user work to find important information.
This is really poor #communications and design, not stating a critical piece of information, especially from such a high profile organisation. And not uncommon, in my experience with emails and website.
Thinking about how your work, aims, etc is accessed, read, understood and disseminated by your key audience is really a basic communication skill.
Fyi, #IWD is 8 March 2026.
https://www.internationalwomensday.com/