🚀 Agent IA Ads : Guillaume Montclair

#AgentIA #MarketingDigital #Publicité #GoogleAds #MetaAds #LinkedInAds #TikTokAds #Acquisition #PerformanceMarketing #Tracking #GA4 #GTM #ROAS #Entrepreneuriat #IA

Avec Agent IA Ads : Guillaume Montclair, je publie une ressource KingLand pensée pour l’intention “Agent IA” : aider concrètement à piloter la publicité en ligne avec méthode, de l’audit au tracking, jusqu’aux tests et à l’optimisation ROI/ROAS.

▫️ Découvrir sa M.A.J :…

https://kingland.fr/agent-ia-ads-guillaume/?utm_source=mastodon&utm_medium=jetpack_social

🤔 Các founder e‑com & SaaS: Khi chi tiêu quảng cáo vượt $10k/tháng, ROAS và CAC thường giảm. Bạn có chấp nhận ROAS từ 4.0 giảm còn 2.5 để thắng thị phần, hay đã tìm được chiến thuật sáng tạo giữ hiệu quả? Chia sẻ benchmark thực tế 2026 nhé! #Marketing #ROAS #CAC #Ecommerce #SaaS #QuảngCáo #Startup

https://www.reddit.com/r/SaaS/comments/1qk3o06/ecom_and_saas_founders_how_did_your_target/

Amazon tightens view attribution as ROAS reporting splits: Amazon implemented shopping-signal enhanced attribution methodology on January 1 affecting view-based campaign measurement across Sponsored Brands, Sponsored Display, and Amazon DSP formats while introducing dual reporting through "all views" metrics. https://ppc.land/amazon-tightens-view-attribution-as-roas-reporting-splits/ #AmazonAdvertising #ROAS #DigitalMarketing #Attribution #SponsoredBrands

Microsoft Advertising and Epsilon bring precision targeting to search campaigns: Microsoft Advertising Platform now integrates Epsilon data through Third-Party Search collaboration with PMX, achieving 2x higher ROAS in travel pilot campaign tests. https://ppc.land/microsoft-advertising-and-epsilon-bring-precision-targeting-to-search-campaigns/ #MicrosoftAdvertising #DigitalMarketing #SearchMarketing #PrecisionTargeting #ROAS

Panduan Menghitung ROAS (Return on Ad Spend) dengan Akurat

#Iklans - #Panduan Menghitung #ROAS (#Return on Ad Spend) dengan Akurat - Dalam dunia #pemasaran digital yang semakin kompetitif, setiap rupiah yang dikeluarkan untuk #iklan harus memberikan hasil yang sepadan. Tidak cukup hanya menjalankan #kampanye iklan dan berharap penjualan meningkat; Anda perlu memastikan bahwa uang yang dikeluarkan benar-benar memberikan keuntungan. Salah satu cara paling efektif untuk…

https://iklans.com/blog/panduan-menghitung-roas-return-on-ad-spend-dengan-akurat?utm_source=mastodon&utm_medium=jetpack_social

Meta enhances AI optimization for app and gaming campaigns: Meta announced improved value optimization for app advertisers on November 3, 2025, delivering 29% higher ROAS and enhanced MMP alignment for iOS and Android campaigns. https://ppc.land/meta-enhances-ai-optimization-for-app-and-gaming-campaigns/ #Meta #AIOptimization #AppMarketing #GamingCampaigns #ROAS

IAB pushes standardized conversion APIs to close CTV outcome gap: IAB releases guide showing Conversion APIs can bridge Connected TV's measurement gap with search and social. Two-thirds of advertisers improved ROAS after CAPI. https://ppc.land/iab-pushes-standardized-conversion-apis-to-close-ctv-outcome-gap/ #IAB #ConversionAPIs #CTV #DigitalMarketing #ROAS

LinkedIn wirbt immer noch gerne mit großen Zahlen:

Millionen monatlicher Nutzer, enorme Aktivität, internationale Entscheider an einem Ort.

Diese Zahlen sind nicht falsch – aber sie sind irreführend, wenn man wissen will, ob LinkedIn wirklich Umsatz bringt.

https://www.schaaf-media.com/linkedin-von-businessplattform-zu-selbstdarstellung-lohnt-eine-investition-noch/

#LinkedIn #wordpress #ROAS

ROAS vs ROI: Which is the Superior Metric?
When it comes to measuring marketing performance, one of the most common debates is ROAS vs ROI. Both metrics help you understand whether your campaigns are paying off, but they do so in very different ways.

Website: https://ondigitals.com/roas-vs-roi/
#ondigitals #roas #roi #marketing

Your keyword match type decides who sees your ads — and how much you pay.
Broad. Phrase. Exact.
Each plays a role in driving ROI.
Learn how to use them together to win smarter, not just bid harder 👇
👉 https://agrowth.io/blogs/google-ads/google-ads-keyword-match-types
#GoogleAds #PPCMarketing #KeywordStrategy #DigitalAdvertising #MarketingOptimization #ROAS

Every Google search triggers an ad auction in milliseconds ⚡
Winning it isn’t about spending more — it’s about bidding smarter.
Learn how Ad Rank, Quality Score, and real-time signals decide who wins 👇
👉 https://agrowth.io/blogs/google-ads/how-google-ads-auctions-work
#GoogleAds #AdRank #PPCMarketing #DigitalAdvertising #MarketingStrategy #ROAS

The right bid isn’t always the highest — it’s the smartest.
Discover how to pick between Manual CPC, Target CPA, or tROAS and spend your ad budget where it matters most 👇
👉 https://agrowth.io/blogs/google-ads/google-ads-bidding-strategies
#GoogleAds #BiddingStrategy #DigitalMarketing #PPCOptimization #ROAS #MarketingROI

ROAS tells the truth your CTR can’t.
It’s the metric that shows how much revenue your Google Ads actually generate.
Learn how to calculate, analyze, and improve your ROAS 👇
👉 https://agrowth.io/blogs/google-ads/google-ads-roas
#GoogleAds #ROAS #DigitalMarketing #AdStrategy #MarketingROI #PPC

🚀 Want to Track Every Click, Sale & Conversion Accurately?
I help online businesses set up Meta Pixel and TikTok Pixel the right way — with GTM integration, event tracking, and real-time analytics so you never lose a single lead or sale again!

#MetaPixel #TikTokPixel #PixelSetup #GTM #arunroy9400 #GoogleTagManager #EcommerceMarketing #FacebookAds #TikTokAds #DigitalMarketingExpert #ShopifyStore #OnlineBusinessGrowth #ConversionTracking #ROAS #MarketingTools

LinkedIn emerges as top B2B platform with 113% ROAS and 211-day buyer journeys: B2B marketers allocated 39% of ad budgets to LinkedIn in second half of 2024 as platform delivers superior return on investment despite longer purchase cycles spanning seven months. https://ppc.land/linkedin-emerges-as-top-b2b-platform-with-113-roas-and-211-day-buyer-journeys/ #B2BMarketing #LinkedInMarketing #ROAS #DigitalMarketing #Advertising

LinkedIn ads deliver 113% ROAS as B2B marketers increase platform investment: Dreamdata's 2025 benchmarks reveal LinkedIn captures 39% of B2B ad budgets while offering lowest cost per company influenced at €154. https://ppc.land/linkedin-ads-deliver-113-roas-as-b2b-marketers-increase-platform-investment/ #LinkedInAds #B2BMarketing #ROAS #DigitalMarketing #PPC

ROAS vs ROI: Which is the Superior Metric?
When it comes to measuring marketing performance, one of the most common debates is ROAS vs ROI.

Website: https://ondigitals.com/roas-vs-roi/
#ondigitals #roas #roi #marketing

What Is a Good ROAS? A Practical Guide for Marketers
If you’re running ads online, you’ve probably wondered “what is a good ROAS?” at some point. ROAS, or Return on Ad Spend, is one of those metrics that can make or break your marketing budget. When your ROAS is strong, it means your campaigns are bringing in more money than you’re spending on them.

Website: https://ondigitals.com/what-is-a-good-roas/
#ondigitals #roas #marketing #digitalmarketing

Google launches enhanced measurement tools for iOS app campaigns: Google announces three iOS app campaign updates on August 14, including Target ROAS bidding and expanded on-device measurement capabilities. https://ppc.land/google-launches-enhanced-measurement-tools-for-ios-app-campaigns/ #Google #iOSApps #AppCampaigns #DigitalMarketing #ROAS

Former Meta employee alleges artificial ROAS inflation for Shops ads: Meta allegedly counted shipping fees as revenue and subsidized bids to boost ecommerce ad performance, according to former product manager's employment tribunal filing. https://ppc.land/former-meta-employee-alleges-artificial-roas-inflation-for-shops-ads/ #Meta #ROAS #Ecommerce #DigitalMarketing #Advertising