Lmst

AI poised to unlock $32 billion in marketing measurement value as current systems falter: IAB report reveals 75% of marketers say attribution, incrementality and MMM underperform while half scale AI adoption despite legal and accuracy concerns. https://ppc.land/ai-poised-to-unlock-32-billion-in-marketing-measurement-value-as-current-systems-falter/ #AI #Marketing #Attribution #Incrementality #MarketingMeasurement

Performance marketer calls hardcoded UTMs "structural flaw" in Google Ads tracking: Ilja Zonov advocates dynamic ValueTrack parameters over manual UTM strings, arguing static tracking breaks campaigns and creates attribution failures. https://ppc.land/performance-marketer-calls-hardcoded-utms-structural-flaw-in-google-ads-tracking/ #PerformanceMarketing #GoogleAds #DigitalMarketing #UTMTracking #Attribution

meng shao (@shao__meng)

OpenAI Codex 앱 출시 관련 트윗(中文). @thsottiaux가 팀에 공을 돌린다는 언급과 창작자 @bcherny의 겸손한 응답을 소개하며, 팀 중심 홍보 대 개인(창작자) 중심 홍보 중 어떤 태도를 취할지 논의함. 또한 Boris의 답변을 통해 Anthropic 스타일과 Claude Code 언급이 포함됨.

https://x.com/shao__meng/status/2018558395067097350

#codex #openai #anthropic #attribution #ai

French marketing trade group urges hybrid measurement as cookie-free tracking falters: Alliance Digitale publishes white paper recommending marketers combine attribution and contribution models as privacy regulations fragment measurement. https://ppc.land/french-marketing-trade-group-urges-hybrid-measurement-as-cookie-free-tracking-falters/ #MarketingDigital #MesureHybrid #Attribution #Contributions #ProtectionDesDonnées

Yahoo DSP executive reveals how measurement and UI will reshape advertising competition: CES 2025 exposed the forces closing the gap between attribution and incrementality while agentic systems threaten DSP differentiation. https://ppc.land/yahoo-dsp-executive-reveals-how-measurement-and-ui-will-reshape-advertising-competition/ #DigitalMarketing #Advertising #Measurement #Attribution #Incrementality

Frustration in Hollow Knight – Podcast E125

Nicht immer läuft es in Games so, wie wir uns das vorstellen – nicht zuletzt in der Hollow-Knight-Reihe. Da lässt Frustration manchmal nicht lange auf sich warten. Warum das so ist und wie wir mit Frust-Momenten umgehen können, erkunden wir mit Psychologin Jolina Bering und Genre-Kenner Erik Körner.

Bild: Hollow Knight: Silksong, Team Cherry

Zu Gast

Jolina Bering | jolythepsych.de | Instagram
Erik Körner | Bluesky

Host

Jessica Kathmann | Behind the Screens

TLDR

Transkript für Folge 125 herunterladen

00:00:31 Intro und Vorstellung
00:04:55 Frustration aus psychologischer Perspektive
00:15:06 Gefühlsebene & körperliche Ebene
00:28:23 Frust-Gedanken und Festbeißen; Wie muss man an die Spiele rangehen?
00:52:56 Frust-Beispiele in HK & Silksong
00:58:42 Runbacks: Eine Lanze gebrochen für Bilewater
01:14:48 Muss diese Erfahrung allen gefallen?
01:24:47 Schlechtes Design? Oder intendierter Frust-Auslöser?
01:46:48 Gibt es guten Frust in Games?
01:54:18 Dank & Abmoderation

Psychologie und Konzepte

Literatur und Links

Games

Hollow Knight
Hollow Knight: Silksong
Elden Ring
Demon’s Souls
Dark Souls-Reihe

In eigener Sache

Wenn euch die Folge gefallen hat, hinterlasst uns doch eine gute Bewertung bei Apple und Spotify oder abonniert uns bei Amazon Music, Audible oder Deezer. All das hilft uns dabei, auf den Plattformen sichtbarerer zu werden.

Wenn ihr uns finanziell unterstützen möchtet, könnt ihr das auf Steady tun – jeder Beitrag hilft uns, Behind the Screens weiter wachsen zu lassen.

Wir freuen uns über Feedback. Schreibt uns doch einen Kommentar unter diesen Post oder meldet euch via BlueSky oder LinkedIn. Noch besser: Diskutiert mit uns auf Discord!

#Aggression #Attribution #Basisemotionen #Bedürfnistheorie #Framing #Frustration #FrustrationsAggressionsHypothese #Frustrationstoleranz #KognitiveDissonanz #LossAversion #Selbstbestimmungstheorie

Wikipedia at 25 grapples with new challenges arising from generative AI

Wikipedia celebrated its 25th birthday this month. Given the centrality of Wikipedia to so much activity online, it is hard to remember (or to imagine, for those who are younger) a time without Wikipedia. The latest statistics are impressive:

Wikipedia is viewed nearly 15 billion times every month.

Wikipedia contains over 65 million articles across more than 300 languages.

Wikipedia is […]

#ai #Amazon #anilDash #attribution #bias #cc #chatbots #editors #elonMusk #genai #generativeAi #google #grokipedia #InternetArchive #licensing #meta #microsoft #mistral #perplexity #sharealike #training #trueFans #wikimedia #wikipedia https://walledculture.org/wikipedia-at-25-grapples-with-new-challenges-arising-from-generative-ai/

On The Scholarly Kitchen blog, Mahmood Anwar, PhD, says, about #AI: “When an author relies on an #LLM to generate the intellectual content, rather than just to polish the language, they are #outsourcing #intellectual #effort without #attribution. This creates critical gaps in accountability.” https://scholarlykitchen.sspnet.org/2026/01/22/guest-post-the-ghost-in-the-machine-why-generative-ai-is-a-crisis-of-authorship-not-just-a-tool/

When I looked up the circumstances the film was purportedly from, I found 4 or 5 other YouTube channels that had posted it recently. All with the type of channel names which seem like they're using AI to make the channel.

This channel, by contrast, puts the name of the source film in the description, uses the Creative Commons license the way it's supposed to, and is most probably a legit human channel. https://www.youtube.com/watch?v=gwN3lTlZ6DE #FuckAI #Attribution

I fuckin' hate those AI YouTube channels. Even if the source material is legit, the VO is AI - they literally stole a voiceover artist's voice.

Whenever you see something that seems pretty viral-like, look it up. ESPECIALLY if it does not link to a source of the film it is using and it's vintage film so you know they didn't film it. #FuckAI #Attribution

Google Analytics drops three major features that will reshape how marketers track campaigns: Google yesterday integrated cross-channel budgeting alongside enhanced conversion management and attribution analysis in Google Analytics, marking significant changes to how advertisers optimize spending across platforms. https://ppc.land/google-analytics-drops-three-major-features-that-will-reshape-how-marketers-track-campaigns/ #GoogleAnalytics #DigitalMarketing #Attribution #MarketingStrategies #CampaignTracking

Someone shared this without #attribution. I can't figure out how to image search on my phone. DM me if you can show who created this.

#RAM #prices #memory #GPU #DataCenters #AI

Text reads: The reason RAM prices went up 4x is that a massive amount of not-yet-manufactured memory was bought with money that doesn't really exist to be put into GPUs that haven't been made yet, to be installed in data centers that haven't been built, powered by infrastructure that may never exist, to satisfy demand that isn't actually there, in order to generate profits that are mathematically impossible.

Amazon tightens view attribution as ROAS reporting splits: Amazon implemented shopping-signal enhanced attribution methodology on January 1 affecting view-based campaign measurement across Sponsored Brands, Sponsored Display, and Amazon DSP formats while introducing dual reporting through "all views" metrics. https://ppc.land/amazon-tightens-view-attribution-as-roas-reporting-splits/ #AmazonAdvertising #ROAS #DigitalMarketing #Attribution #SponsoredBrands

Just a reminder:

Check if someone has cited where they got something from.

Check if they've linked the cite.

Check the link. Check the outlet's media bias. Check the journalist's background.

Keep checking not just for outright lies but for confirmation bias that's about manipulating a certain response out of you at a certain useful time to them.

ESPECIALLY check when it's a social media acct with a lot of followers that mentioned it.

https://mediabiasfactcheck.com/ #Attribution #Journalism

Geoffrey Litt (@geoffreylitt)

AI가 수행한 작업에 대해 '내가 보증한다'는 간단한 표기 방법이 필요하다는 제안입니다. 작성자는 '내가 했다'라고 하면 미심쩍고, 'Claude가 했다'라고 하면 책임을 회피하는 것처럼 보인다고 지적하며 AI 결과의 책임 표기와 신뢰성 보증 방식에 대한 논의를 촉발합니다.

https://x.com/geoffreylitt/status/2008243455810748713

#attribution #aiethics #claude