Microsoft Advertising and Epsilon bring precision targeting to search campaigns: Microsoft Advertising Platform now integrates Epsilon data through Third-Party Search collaboration with PMX, achieving 2x higher ROAS in travel pilot campaign tests. https://ppc.land/microsoft-advertising-and-epsilon-bring-precision-targeting-to-search-campaigns/ #MicrosoftAdvertising #DigitalMarketing #SearchMarketing #PrecisionTargeting #ROAS

