Instant commerce reshaping #Thai #retail
Natee S brand lead #CocaCola 🇹🇭, said te traditional fight for "share of shelf" has shifted to "share of attention" on phone screens.. brands need to invest in 3 areas. 1st is #visibility by dominating screens.. also invest in #searchability by optimising te right people to find prods.. "Marketers must stop #marketing only to #consumers & start market'g to te #algorithms & systems tt serve those consumers" Natee said"🤦♂️
#sick #cringe
https://www.bangkokpost.com/business/general/3188363/instant-commerce-reshaping-thai-retail








