COMMUNITY THROUGH KOLLECTIVE
At Kollective Studios, community is among their core tenants alongside creativity, choreography and just a little bit of chaos. Among Kitchener- Waterloo’s newest creative ventures, the Kollective Studios partnership introduced Kollective Kreations, a crafting space that focuses on the art of decoden. Decoden is derived from the Japanese words for decoration (deco) and phone (den). Known for its over-the-top cute designs, decoden is a DIY craft using whipped cream-inspired glue and adorablecharms to decorate items like phone cases, Polaroid frames and accessories.
Their grand opening weekend for their new venture took place over the weekend of Jan. 9 to 11, 2026. Community members came out en masse to try their hand at decoden and to support business duo Kezea Shayne Gamboa and Alex Duong.
Following up the successful launch of their dance studio Kollective Khaos on Aug. 22, 2025, the two are now offering alternative creative outlets to their dancers as well as the wider Waterloo Region audience.
As an immigrant who came to Canada from the Philippines with her family in 2017, Gamboa always found that community was a big part of her life. Being able to foster a creative community in a leadership role has been a lifelong dream of Gamboa’s, starting in high school where she choreographed dances and taught them to her classmates.
“I really want to build a community where it’s filled with different stories, different backgrounds and different types of creativity,” Gamboa said. Gamboa and Duong met in 2023, in one of Gamboa’s K-pop dance classes. They quickly became friends through the environment that Gamboa cultivated in her classes, with post-class group dinners to Korean BBQ.
Duong loved the atmosphere so much that he began encouraging Gamboa to open her own studio and further expand her ethos to more than just her own classes.
“That’s where Kollective Khaos dance comes from. We want everyone to feel like they’re part of it and that they’re not just coming for dance class. It’s a safe space and a place where you can feel empowered to be yourself or discover new parts of yourself,” Duong said. Gamboa’s ambitions were not just limited to the dance studio either; on weekends the dance studio used to sit empty, but now Saturdays and Sundays host bustling decoden workshops, allowing folks to come out and try a different kind of creativity.
“When people ask for my advice on how to get over a choreography creativity block, I always tell people to do something else. Do something else that fires up that creativity that’s not dancing,” Gamboa said. “
It really helped me a lot with my creativity blocks and then, because you’re still using your brain, it’s just not on the one thing that you’re stressing about. It’s like a different type [of creativity] and it’s making your brain happy again and allowing it to breathe,” she said.
At its core, Kollective Studios is all about community and connection. For both Gamboa and Duong, without opportunities to socialize together outside of class, they wouldn’t have some of the meaningful relationships they do now. Every month the studio holds a movie night in their space which they pair with a themed dance routine. In January, they watched Bring It On: All or Nothing and learned a routine with guest instructor Sky Pahl, Canadian Football League and National Lacrosse League cheerleader and dancer.
“[It’s] a great time, because we have like a little slumber party almost, so we get to talk to each other … we get to hang around, we get to laugh at the movie and talk about it. I think that’s a huge thing with building community, and I think we’ve had a good response,” Duong said.
Kollective Studios offers multi-week sessions and drop-in dance classes from Monday to Friday in the evenings. On weekends, Kreations runs from noon to 6 p.m. and offers a multitude of accessories for crafters to customize. The studio is moving on Feb. 8 from their current location at 275 Larch St. in Waterloo to a bigger space at 259 King St. W., Unit 203 in Kitchener.
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