In #B2B #SEO, #highintentvisibility doesn’t guarantee sales-ready traffic: Understanding #userintent and #salesreadiness is crucial, as #B2Bsearchers often research and compare before buying. #SEOcontent should be structured around #intentclusters, not just #funnelstages, and cater to both decision-makers and gatekeepers to build trust and authority. https://www.searchenginejournal.com/the-b2b-seo-trap-why-high-intent-visibility-can-still-underperform/551751/?eicker.marketing #performance #marketing #analytics