CloudX opens mobile app inventory to omnichannel DSPs without SDK integration: CloudX today enables omnichannel programmatic buyers to compete alongside SDK bidders in mobile app auctions without additional publisher integrations. https://ppc.land/cloudx-opens-mobile-app-inventory-to-omnichannel-dsps-without-sdk-integration/ #CloudX #Omnichannel #ProgrammaticBuying #MobileApps #DSP

DIRECTV makes its live TV network available for programmatic DOOH buying: DIRECTV enables programmatic access to its digital out-of-home inventory through Place Exchange, Basis, and The Trade Desk for the first time at CES 2026. https://ppc.land/directv-makes-its-live-tv-network-available-for-programmatic-dooh-buying/ #DIRECTV #LiveTV #ProgrammaticBuying #DigitalOutOfHome #DOOH

Advertising executive says programmatic buying "feels very broken": Cameron Armstrong of VCCP discusses broken advertising value exchange, efficiency over effectiveness, and using AI tools to improve impression quality. https://ppc.land/advertising-executive-says-programmatic-buying-feels-very-broken/ #Advertising #ProgrammaticBuying #Marketing #AIInAdvertising #DigitalMarketing

ICYMI: Product listing ads get major update as IAB Tech Lab finalizes new standard: Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms. https://ppc.land/product-listing-ads-get-major-update-as-iab-tech-lab-finalizes-new-standard/ #ProductListingAds #IABTechLab #OpenRTB #ProgrammaticBuying #DigitalMarketing

Product listing ads get major update as IAB Tech Lab finalizes new standard: Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms. https://ppc.land/product-listing-ads-get-major-update-as-iab-tech-lab-finalizes-new-standard/ #ProductListingAds #IABTechLab #OpenRTB #ProgrammaticBuying #DigitalMarketing