Một công ty SaaS kỳ Series A đốt $47K cho Google Ads rồi ngừng sau 3 tháng vì CPM quá cao so với outbound. Nhưng họ đánh giá sai: so sánh traffic lạnh với kênh ấm, bỏ qua giai đoạn ramp-up, và không đo đúng chỉ số. Đối thủ cùng ngành kiên nhẫn 6 tháng – giờ chiếm 28% pipeline với CAC thấp hơn 15%. Bài học: Đừng so sánh kênh mới với kênh tốt nhất hiện có. Đo lường đúng giai đoạn – tăng trưởng cần thời gian. #MarketingStrategy #SaaSgrowth #PaidSearch #GrowthMarketing #ChiếnLượcMarketing #TăngTrưởn
#PaidSearch
🔎 Khi mới bắt đầu (Pre‑PMF) trong B2B SaaS, đừng vứt bỏ quảng cáo trả phí chỉ vì CAC cao hay Payback 24 tháng. Điều quan trọng: tạo khối lượng khách hàng với CAC hợp lý.
📈 Giai đoạn Growth (đã xác nhận PMF) cần: khối lượng + LTV:CAC ≥1:1, Payback ≤18 tháng.
🚀 Giai đoạn Scale yêu cầu mọi chỉ số nền tảng đều đạt.
🛠 Công cụ tính toán giúp tùy chỉnh tiêu chí theo từng giai đoạn, đưa ra quyết định GO / PILOT / FIX.
#B2B #SaaS #Marketing #Growth #PaidSearch #QuảngCáo #Startup #KinhDoan
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Adthena becomes first Google Trusted Trademark Partner for paid search: Adthena achieves Google Trusted Trademark Partner status after year-long collaboration, establishing automated brand protection benchmark for trademark infringement in Google Ads. https://ppc.land/adthena-becomes-first-google-trusted-trademark-partner-for-paid-search/ #Adthena #GoogleAds #TrademarkProtection #PaidSearch #DigitalMarketing
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🚀 Google Ads Cost in 2025: What’s Changing & Why It Matters
CPCs are climbing — but smart advertisers are cutting costs through better Quality Scores, long-tail keywords, and data-led optimization.
Learn how to plan your 2025 budget the smart way 👇
👉 https://agrowth.io/blogs/google-ads/how-much-do-google-ads-cost
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During #Amazon’s #PrimeDay event, US #ecommerce sales reached $24.1 billion, a 30.3% increase from the previous year. #GenerativeAI traffic to retail sites surged by 3,300% year-over-year. While AI-driven traffic grew, it remains smaller than other channels like #paidsearch and #socialmedia #influencers. https://techcrunch.com/2025/07/14/prime-day-event-drove-over-24b-in-u-s-e-commerce-sales-gen-ai-traffic-was-up-3300/?eicker.news #tech #media #news
🤖 AI can optimize your PPC campaigns—until it starts optimizing for the wrong conversions.
When machines chase the easiest goal, not the right one, you risk wasting budget on low-value leads. Our latest blog breaks down why AI needs expert oversight in pay-per-click campaigns.
🔗 Read: https://pescemediaworks.com/ai-ppc-campaign-mistakes/
#DigitalMarketing #PPC #AIMarketing #PaidSearch #PesceMediaWorks #MarketingStrategy
ICYMI: Similarweb acquires The Search Monitor: Acquisition enhances capabilities for paid search optimization and affiliate compliance as search ad spending continues to grow. https://ppc.land/similarweb-acquires-the-search-monitor/ #Similarweb #TheSearchMonitor #PaidSearch #SearchOptimization #AffiliateMarketing
Similarweb acquires The Search Monitor: Acquisition enhances capabilities for paid search optimization and affiliate compliance as search ad spending continues to grow. https://ppc.land/similarweb-acquires-the-search-monitor/ #Similarweb #SearchMarketing #PaidSearch #SEO #DigitalMarketing
✨ Helpful Tips to Master Your PPC Keyword Strategy! ✨
✅ Think Like Your Audience: Use keywords they’d search for, not just industry terms.
✅ Leverage Long-Tail Keywords: Target specific searches with less competition.
✅ Add Negative Keywords: Exclude irrelevant terms to save your budget.
✅ Optimize Regularly: Review
performance and refine your list.
Smart keywords = better ROI.
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Should you outsource your agency's digital marketing or hire in-house? What’s the best way to scale your business?
Explore whether white-labeling your agency services could be the more effective solution in this insightful article!👉 https://bit.ly/3ZLvHSX
Today I have noticed square ad pins on a German Google Map without the corresponding written entries in the 3-pack.
So are there two different paid local listings, with or without address details in the results???
Seems pretty strange ... 🤔
#google #GoogleAds #GoogleMaps #PaidSearch #LocalSearch #SEO #SEA
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💵 Maximizing your ROI: Target ROAS helps you achieve your desired return on ad spend, which can help you maximize your ROI.
👾 Optimal bidding: Target ROAS adjusts your bids based on historical performance data, ensuring that you bid optimally for ad placements.
READ MORE 👇
https://lnkd.in/gGbzgyJf
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Organic vs PPC: What's the difference? 🤔
Organic is unpaid search optimization, while PPC involves paid ads.
Which strategy do you prefer?
AI technologies like #ChatGBT are about to make a tectonic shift in how search engines show search results, and how our paid ads appear in search results.
If you need some convincing that this shift is underway, just take a listen to the February 15th NYT The Daily Podcast "The Online Search Wars" https://www.nytimes.com/2023/02/15/podcasts/the-daily/chat-gpt-microsoft-bing-artificial-intelligence.html
Google Ads quick campaign setting jump to link praised by PPCers https://www.seroundtable.com/google-ads-quick-campaign-settings-button-34901.html
Looks like Google keyword Planner has been enhanced to automatically organize keyword ideas into ad groups.
- It looks at how your Keywords are already organized by ad group in relevant campaigns.
- You can review, adjust, download, and apply the suggestions.
Launched in English for now.
#paidsearch #ppc #seo #keywordresearch
Client Info
Server: https://mastodon.social
Version: 2025.07
Repository: https://github.com/cyevgeniy/lmst