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Marcel Wanders wraps Louis Vuitton Miami store in diamond facade

Dutch studio Marcel Wanders has created a white, patterned screen for a Louis Vuitton menswear store in Miami that was informed by the luxury brand's leatherwork and iconic monogram.

Located in the heart of the city's Design District, the store opened in December 2021 during Design Miami.

While the building and interior design were handled by the company's in-house team, the Amsterdam-based studio of Marcel Wanders created the exterior screen, dubbed the Diamond Facade.

Marcel Wanders created a latticed screen for the store

In addition to Miami's modernist architecture, the design draws upon an earlier product created by Marcel Wanders for Louis Vuitton – the Diamond Screen room divider, which is part of the brand's Objet Nomades collection. The partition was unveiled in 2017.

"At that time, we wanted to create, from a single hexagonal module, a standing room divider, as well as an entire hanging modular system that could be used as an interior feature for the LV store," said Gabriele Chiave, the design studio's creative director.

The design was informed by Louis Vuitton's iconic monogram

To conceive the module, the studio assessed the qualities comprising the LV brand and zeroed in on its leather craftsmanship – in particular, the leather straps on its iconic bags.

"With these straps, we began to explore shape to create a module," the studio said. "This is how the hexagonal module found in the pattern was created."

"It also refers to the Louis Vuitton star monogram in very elegant and subtle way," the studio added.

It has been dubbed the Diamond Facade

A series of modules were then connected with brass clips, similar to those found on Louis Vuitton bags and trunks, and the Diamond Screen was born.

"To summarise, starting with a bag strap, we created a module, which became a room divider, which then became a broader interior feature, and finally a large-scale architectural facade," the team said.

To construct the building screen, the team used laser-cut metal plates that are welded together. The panels are coloured white, which relates to the character of Miami and gives the store a fresh look, the team said.

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Rather than being a flat surface, the screen has a sculptural form, with several projecting window boxes that extend over the sidewalk below. This dynamic shape enhances the pattern and creates a sense of movement, said Chiave.

There is a 30-centimetre gap been the screen and the building's exterior wall, which results in an interesting play of light and shadow.

"When sunlight hits the building, the shadow of the metal facade drops into the wall, creating a shadow effect of the pattern," said Chiave. "This shadow creates a beautiful illusion of depth, or second skin."

At night, the building is brightly illuminated by internal light sources

At night, the building is brightly illuminated by internal light sources, which also produces a sense of depth.

This facade is the latest iteration of the Diamond Screen pattern. Louis Vuitton has used the design as partitions and backdrops in permanent stores and temporary installations.

The store opened in December 2021 during Design Miami

"Because of the essence of this pattern being rooted in the iconic Louis Vuitton monogram, as well as its connection to the beautiful leatherwork of the brand, it has become a relevant symbol for the conceptual visual communication of the brand," said Chiave.

The Miami store is the French fashion house's second freestanding menswear boutique, the other being in Tokyo. The artistic director of Louis Vuitton's menswear line was Virgil Abloh, who died last November of cancer at the age of 41.

Other Louis Vuitton locations include an Amsterdam boutique by UNStudio that
has bricks made of stainless steel and glass, a Seoul shop by Frank Gehry that is topped with sweeping glass "sails", and a Tokyo flagship store by Jun Aoki & Associates that has an undulating, pearlescent facade.

The photography is by Marcel Wanders.

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Es Devlin creates labyrinth in Miami to celebrate 100 years of Chanel No.5

British designer Es Devlin unveiled a labyrinth installation encircled by plants and trees during Miami art week to mark the 100th anniversary of the luxury brand Chanel's No.5 perfume.

Named Five Echoes, the installation is formed of a series of symmetrical winding ramps and maze-like passages with a raised circular platform at its centre.

Five Echoes is an installation in Miami that was designed by Es Devlin

"The title Five Echoes is on one level a description of the form: five concentric circuits of a labyrinth 'echoing' around a central platform," Es Devlin told Dezeen.

"On another level, it references the ancient Greek dance from which the labyrinthine form is derived – as if those ancient footfalls still echo within its corridors," she said.

The installation is comprised of a maze-like structure

"The word labyrinth originally referred to a dance, and later the pattern of the marks left by the dancer's feet, which were extruded to become the architectural form we now refer to as a labyrinth," Devlin added.

The installation is located at Jungle Plaza, a concrete park in Miami Design District. Surrounding the structure, Devlin planted 2,000 plants and trees of various shapes and sizes.

Es Devlin planted 2,000 trees and plants around the maze

"The transformation of the concrete heat island of Jungle Plaza into a 2,000 plant forest is a rehearsal for the kind of space it could become if the urban forest were to be installed permanently," said Devlin.

"It's a rehearsal for how people might feel if they spent more time among the phytoncides (essential oils) produced by trees – proven to decrease stress, help resist infection and cancer, and improve sleep."

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Two curving ramps surround the labyrinth and lead visitors to the raised platform at its centre.

Across its floor, the platform is adorned with sundial-like markings that are said to reflect the time it takes for the molecules of the perfume to evaporate while also mimicking the maze-like corridors below.

Markings abstractly represent the molecular make-up of the perfume

Three openings, at the front and sides of the structure, lead visitors inside the building where they can stand beneath the platform and see it from below.

Here, the perfume informed-markings are illuminated by the sun's light above, while additional openings lead visitors through labyrinth paths.

Devlin worked closely with Chanel's in-house perfumer Olivier Polge to transform the molecular language of its No.5 perfume into a soundscape and light installation that is emitted from the structure.

The materials used in the installation, including timber and fabric, will be donated to local arts groups while the trees and plants will be replanted locally in collaboration with Million Trees Miami.

Es Devlin created a light and sound installation to pair with the structure

"This project aims to balance the echo of the emissions inherent in its production by inviting 2,000 trees to work as co-authors of the piece and replanting them so they can grow and sequester carbon for hundreds of years while offering health-enhancing benefits to those who spend time among them," said Devlin.

"My hope is that at least five of the trees' names echo through visitors memories when they leave: South Florida Slash Pine, Live Oak, Dahoon Holly, Ylang Ylang, Wax Myrtle – perhaps the first step towards caring enough about other species to save them from extinction is to learn their names."

Materials and plants will be repurposed and replanted across Miami

"Architecture follows behaviour, then the resultant architecture determines future behaviour. This feedback loop indicates that we can make choices about our architecture, design and city planning that will positively influence our future behaviour," Devlin explained.

Earlier this year, Devlin created an indoor forest titled the Conference of Trees for The New York Times Climate Hub at COP26. At this year's London Design Biennale, Devlin filled the courtyard of Somerset House with trees for her Forest for Change installation.

_Five Echoes is on show at Jungle Plaza until 21 December 2021. It launched during Miami art week, which also involves Design Miami and Art Basel Miami Beach. _SeeDezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.

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#all #installations #design #trees #miami #miamidesigndistrict #chanel #esdevlin #miamiartweek

Sarah Coleman puts a psychedelic twist on the brand's logo at the Fendi Caffe

Artist Sarah Coleman has added a psychedelic twist to Fendi's distinctive double-F logo for a pop-up cafe she designed for the brand in the Miami Design District.

Stylised as the Fendi Caffe, the cafe designed for the Italian fashion house was located on the outdoor corridor of OTL restaurant in the heart of Miami's Design District from May to early July.

Coleman manipulated the traditional Fendi logo

The cafe was informed by the brand's Summer Vertigo capsule collection, which New York artist Sarah Coleman designed in collaboration with Fendi's creative director Silvia Venturini Fendi.

Defined by yellow and blue tones, the ready-to-wear collection features 90s streetwear references as well as shapes borrowed from 70s psychedelia.

The entrance to the cafe was on an outdoor corridor

Central to the cafe's bold design was FF Vertigo, Fendi's iconic FF logo that Coleman and Venturini Fendi warped for the capsule collection and repeated throughout the cafe in a series of bold colours.

The artist explained the influences that prompted her to explore the 70s in her design process.

"When I first began brainstorming, I went straight to my bookshelf and dove into everything I have about the 1970s, a period of spontaneity and extreme self-expression," Coleman told Dezeen.

"I think the 70s are the greatest fashion era of the 20th century. The spirit of disco, the flowing post-psychedelic art," she added. "There were so many inspiring aesthetic references to draw upon."

FF Vertigo was repeated throughout the space

Visitors to the cafe were greeted with an expanse of bright yellow canopy that contrasted with green potted plants lining the permanent Fendi boutique that is located opposite the pop-up's site.

FF Vertigo featured as a bold motif throughout, topping the space's various tables and barstools while more abstract swirly shapes tumbled over the cafe's yellow walls.

A permanent Fendi boutique is opposite where the pop-up was

Orb-style pendant lights and menus also included FF Vertigo in their design, while a more traditional version of the Fendi logo featured on the cafe's edible items such as cappuccinos and toast.

Fendi is a luxury fashion house founded in 1925 by Adele and Edoardo Fendi.

Other previous projects by the brand that are informed by the past include a travelling installation for an edition of Design Miami featuring pastel 50s furniture.

The images are courtesy of Fendi.

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