Nudging - a behavioral economics developed technique for ensuring compliance and solidifying target engagement. Getting tired of the constant text messages and emails? You’re being #Nudged in a calculated manner. The scientists have developed a comms model using digital tools to ensure you make that doc’s appointment, or don’t miss that sale. I’ll be posting more about this irritating trend in future toots. Stay tuned. #Nudge #Nudges #BehaviorialEconomics #compliance #ComplianceEngineering