CTV Advertising Strategy: Moving Beyond Programmatic

https://www.tuvoc.com/blog/adtech-strategy-ctv-programmatic-to-ownership/

CTV advertising is moving past pure programmatic models. This article breaks down how AdTech brands can gain greater control through ownership, first-party data, and future-ready CTV strategies.

#AdTech
#CTVAdvertising
#Programmatic
#FirstPartyData
#DigitalMarketing
#MarTech
#StreamingTV

Retail Media Audience Extension | Exporting Retail Media Network Signal Off-Site

https://www.tuvoc.com/blog/retail-media-audience-extension/

As retail media matures, audience extension is becoming essential. Explore how brands leverage retail data across CTV, mobile, and the open web to drive full-funnel performance.

#FutureOfAdvertising
#RetailMedia
#CTVAdvertising
#AdTechInnovation
#DataDrivenMarketing
#AudienceExtension
#AdTech
#ProgrammaticAdvertising

Taboola and Paramount launch CTV performance tool for small businesses: Taboola partners with Paramount to extend connected TV advertising impact across open web, introducing Performance Multiplier solution for small business marketers. https://ppc.land/taboola-and-paramount-launch-ctv-performance-tool-for-small-businesses/ #Taboola #Paramount #CTVAdvertising #SmallBusiness #DigitalMarketing

Gracenote report highlights contextual targeting gap in CTV advertising: Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies. https://ppc.land/gracenote-report-highlights-contextual-targeting-gap-in-ctv-advertising/ #CTVAdvertising #ContextualTargeting #MediaExecutives #DigitalMarketing #AudienceTargeting

Magnite acquires streamr.ai to simplify CTV advertising for small businesses: Magnite announces streamr.ai acquisition on September 9, 2025, bringing AI-powered CTV ad creation tools to small business marketers through ecosystem partnerships. https://ppc.land/magnite-acquires-streamr-ai-to-simplify-ctv-advertising-for-small-businesses/ #Magnite #streamrai #CTVAdvertising #SmallBusiness #AIPowered

Margin wars reshape programmatic as Amazon undercuts The Trade Desk: Platform fee disparities drive $80M budget migration as industry debates sustainable pricing models in connected TV advertising. https://ppc.land/margin-wars-reshape-programmatic-as-amazon-undercuts-the-trade-desk/ #ProgrammaticAdvertising #AmazonAds #TheTradeDesk #CTVAdvertising #DigitalMarketing

Dentsu expands Magnite partnership for CTV advertising: Expanded partnership deploys SpringServe platform across EMEA markets to enhance CTV and video activation capabilities https://ppc.land/dentsu-expands-magnite-partnership-for-ctv-advertising/ #Dentsu #Magnite #CTVAdvertising #Partnership #DigitalMarketing

ICYMI: ID5 partners with Future Today for CTV advertising addressability: Digital advertising identity provider teams with streaming publisher to enhance targeting capabilities across billion ad impressions. https://ppc.land/id5-partners-with-future-today-for-ctv-advertising-addressability/ #CTVAdvertising #DigitalMarketing #AdTech #Streaming #TargetedAds

ICYMI: ID5 partners with Future Today for CTV advertising addressability: Digital advertising identity provider teams with streaming publisher to enhance targeting capabilities across billion ad impressions. https://ppc.land/id5-partners-with-future-today-for-ctv-advertising-addressability/ #DigitalAdvertising #CTVAdvertising #Addressability #Targeting #StreamingMedia

ICYMI: Google to leverage IP addresses for CTV advertising: How new policy changes will impact household targeting across connected TV platforms. https://ppc.land/google-to-leverage-ip-addresses-for-ctv-advertising/ #Google #CTVAdvertising #DigitalMarketing #ConnectedTV #AdvertisingTrends

Google to leverage IP addresses for CTV advertising: How new policy changes will impact household targeting across connected TV platforms. https://ppc.land/google-to-leverage-ip-addresses-for-ctv-advertising/ #Google #CTVAdvertising #DigitalMarketing #IPAddresses #ConnectedTV

ICYMI: Equativ and Titan OS partner to enhance CTV advertising with retail media data: Advanced targeting capabilities aim to reach 30 million European households. https://ppc.land/equativ-and-titan-os-partner-to-enhance-ctv-advertising-with-retail-media-data/ #CTVAdvertising #RetailMedia #AdvancedTargeting #DigitalMarketing #AdTech

Equativ and Titan OS partner to enhance CTV advertising with retail media data: Advanced targeting capabilities aim to reach 30 million European households. https://ppc.land/equativ-and-titan-os-partner-to-enhance-ctv-advertising-with-retail-media-data/ #CTVAdvertising #RetailMedia #DigitalMarketing #AdTech #DataDriven

Kargo unveils Narrative: Audio-to-Video format expands CTV advertising access: New Narrative product transforms audio ads into engaging CTV content, opening opportunities for diverse advertisers and enhancing audience reach. https://ppc.land/kargo-unveils-narrative-audio-to-video-format-expands-ctv-advertising-access/?utm_source=dlvr.it&utm_medium=mastodon #CTVAdvertising #AudioToVideo #DigitalMarketing #AdvertisingInnovation #Kargo

Google expands Custom Bidding Options in DV360 for CTV Ads: New multipliers for content duration and delivery type aim to enhance targeting for connected TV advertising campaigns. https://ppc.land/google-expands-custom-bidding-options-in-dv360-for-ctv-ads/?utm_source=dlvr.it&utm_medium=mastodon #GoogleAds #DV360 #CTVAdvertising #CustomBidding #DigitalMarketing

From Ad Platform to TV Empire: Trade Desk's ambitious Ventura OS raises eyebrows: Trade Desk's Ventura OS sparks industry debate as competitors warn of potential market concentration in CTV advertising landscape. https://ppc.land/from-ad-platform-to-tv-empire-trade-desks-ambitious-ventura-os-raises-eyebrows/?utm_source=dlvr.it&utm_medium=mastodon #TradeDesk #VenturaOS #CTVAdvertising #AdTech #MarketConcentration

Google Ad Manager enhances CTV advertising with server-side improvements: New tools reduce ad errors by 83% and optimize revenue through advanced features for Connected TV advertising management. https://ppc.land/google-ad-manager-enhances-ctv-advertising-with-server-side-improvements/?utm_source=dlvr.it&utm_medium=mastodon #GoogleAdManager #CTVAdvertising #DigitalMarketing #AdTech #ConnectedTV

Referenced link: https://hackernoon.com/ctv-advertising-what-it-is-and-how-brands-can-make-the-most-of-it
Discuss on https://discu.eu/q/https://hackernoon.com/ctv-advertising-what-it-is-and-how-brands-can-make-the-most-of-it

Originally posted by HackerNoon | Learn Any Technology / @hackernoon@twitter.com: https://twitter.com/hackernoon/status/1588219465526784001#m

The entertainment industry is evolving rapidly. Here's how brands can optimize connected TV (CTV) advertising to reach audiences lost to cord-cutting. - by @twitter.com/42matters https://hackernoon.com/ctv-advertising-what-it-is-and-how-brands-can-make-the-most-of-it #ctv #ctvadvertising