Ventura Ecosystem launches with V and Nexxen as CTV's open marketplace bet: The Trade Desk today launched the Ventura Ecosystem, bringing V's 50M-device OS and Nexxen's full-stack ad tech into a shared CTV marketplace built on OpenPath and UID2. https://ppc.land/ventura-ecosystem-launches-with-v-and-nexxen-as-ctvs-open-marketplace-bet/ #VenturaEcosystem #CTV #AdTech #TheTradeDesk #OpenMarketplace

Clinch adds AI template catalog to Flight Control's digital asset library: Clinch today launched a Creative Template Catalog inside Flight Control's Digital Asset Library, adding AI auto-tagging and atomic asset-level optimization for omnichannel ad campaigns. https://ppc.land/clinch-adds-ai-template-catalog-to-flight-controls-digital-asset-library/ #AI #DigitalMarketing #AdTech #CreativeTemplates #Omnichannel

Build vs Buy in AdTech | When to Create Your Own DSP/SSP

https://www.tuvoc.com/blog/build-vs-buy-adtech-platform-strategy/

A strategic comparison of building vs buying an AdTech platform, covering cost, scalability, customization, and long-term business impact.

#AdTech
#BuildVsBuy
#AdTechStrategy
#ProgrammaticAdvertising
#DigitalAdvertising
#MarTech
#AdTechPlatforms
 #SaaSStrategy
#CTOInsights

How to Build a Custom DSP Platform | Features, Cost & Architecture

https://www.tuvoc.com/blog/how-to-build-custom-dsp-platform/

A practical guide to building a custom DSP platform, covering RTB architecture, scalability, real-time data processing, and AdTech best practices.

#AdTech
#DemandSidePlatform
#DSPDevelopment
#ProgrammaticAdvertising
#RTB
#AdTechEngineering
#DigitalAdvertising
#MarTech
#CustomSoftwareDevelopment
#AIInAdTech
#RealTimeBidding

Infillion buys Catalina to lock in $600B in annual purchase data: Infillion acquires Catalina's deterministic purchase intelligence network, giving the composable ad platform exclusive access to 130 million U.S. households and $600 billion in annual consumer spending data. https://ppc.land/infillion-buys-catalina-to-lock-in-600b-in-annual-purchase-data/ #DataAcquisition #ConsumerInsights #AdTech #MarketingStrategy #BusinessNews

Audacy becomes the exclusive U.S. ad sales partner for Sonos Radio, supercharging digital audio ads and expanding streaming reach 🎧📊

#Audacy #SonosRadio #AudioAds #StreamingGrowth #DigitalAudio #MediaNews #AdTech #Podcasting #MusicStreaming #RadioTech

#ReadMore 👇
https://thepodcasting.org/audacy-becomes-exclusive-u-s-ad-sales-partner-for-sonos-radio-expands-digital-audio-reach/

Google AdSense anchor ad bug trapped iOS users for six days: A Google AdSense bug starting February 13 left anchor and vignette ads unclosable on iOS devices for six days, inflating CTR data and cutting publisher revenue. https://ppc.land/google-adsense-anchor-ad-bug-trapped-ios-users-for-six-days/ #GoogleAdsense #iOS #DigitalMarketing #AdTech #CTR

ChatGPT, Trade Desk, Google: ad industry's fault lines widen in one week: ChatGPT serves first confirmed brand ads at $60 CPM; Dentsu and WPP exit Trade Desk OpenPath; Google Demand Gen targeting shifts; Omnicom posts $17.5B year. https://ppc.land/chatgpt-trade-desk-google-ad-industrys-fault-lines-widen-in-one-week/ #AdTech #DigitalMarketing #ProgrammaticAds #GoogleAds #TradeDesk

I work in programmatic advertising. I built a tool that shows you how much the ad industry has spent targeting you personally.

No data collected. No cookies. GoatCounter for anonymous pageviews only, open source and cookieless.

The irony is intentional.

https://attentionworth.com/

#privacy #adtech #surveillance #digitalrights

Manus AI lands inside Meta Ads Manager, changing how advertisers work: Meta integrates Manus AI into Ads Manager after its December 2025 acquisition, giving advertisers autonomous agent tools for audience research, reporting, and campaign analysis. https://ppc.land/manus-ai-lands-inside-meta-ads-manager-changing-how-advertisers-work/ #MetaAds #ManusAI #DigitalMarketing #AdTech #AudienceResearch

The question is not whether always-on #AI will happen. It’s who controls the data it collects https://juno-labs.com/blogs/every-company-building-your-ai-assistant-is-an-ad-company #adtech #advertising #retail

https://winbuzzer.com/2026/02/20/chatgpt-ads-now-appearing-first-prompt-free-users-openai-xcxwbn/

ChatGPT Ads Now Hit on Your Very First Message

#AI #ChatGPT #OpenAI #Advertising #GenAI #AIAssistants #ConversationalAI #AdTech

Acast turns profitable in 2025 as U.S. revenue surges ~61%, signaling a major podcast monetization breakthrough 🎙️

#Acast #PodcastProfit #PodcastRevenue #DigitalAudio #MediaGrowth #USMarket #Podcasting2025 #AdTech #StreamingEarnings #FullStory

Read more 👇
https://thepodcasting.org/acast-turns-profitable-in-2025-as-u-s-revenue-surges-61/

Every company building your AI assistant is now an ad company

https://juno-labs.com/blogs/every-company-building-your-ai-assistant-is-an-ad-company

#HackerNews #AIassistants #AdTech #BusinessTrends #DigitalMarketing #TechNews

Help me Fedi! Recommend your favorite reports and papers about #adtech and #surveillance or #privacy.
In particular I am looking not just for reports about what data brokers sell but specifically info about how they use ad tech to collect data and build user profiles.
🙏

"AI start-up Perplexity has abandoned advertising over fears that it will erode user trust, despite rivals pushing ahead with introducing ads as they seek strategies to make money from the technology.

San Francisco-based Perplexity was one of the first generative AI companies to introduce ads in 2024, running tests in which sponsored answers were displayed under the chatbot’s answers.
However, the company — which also offers paid subscriptions — began phasing out the ads late last year. On Tuesday, executives at the company said it had no plans to pursue advertising further.

“A user needs to believe this is the best possible answer, to keep using the product and be willing to pay for it,” a Perplexity executive said.

Perplexity’s ads were labelled and the company said they had no bearing on the chatbot’s responses.

But the executive said in general “the challenge with ads is that a user would just start doubting everything . . . which is why we don’t see it as a fruitful thing to focus on right now”."

https://www.ft.com/content/6eec07a5-34a8-4f78-a9ed-93ab4263d43c

#AI #GenerativeAI #AISearch #Perplexity #Advertising #AdTech

CTV Advertising Strategy: Moving Beyond Programmatic

https://www.tuvoc.com/blog/adtech-strategy-ctv-programmatic-to-ownership/

CTV advertising is moving past pure programmatic models. This article breaks down how AdTech brands can gain greater control through ownership, first-party data, and future-ready CTV strategies.

#AdTech
#CTVAdvertising
#Programmatic
#FirstPartyData
#DigitalMarketing
#MarTech
#StreamingTV

Google Ad Manager's legacy reports tool to shut down May 4 - what publishers face: Google Ad Manager's legacy Reports tool shuts down May 4, 2026. Three key dates publishers must know before scheduled reports stop running. (158 characters) https://ppc.land/google-ad-managers-legacy-reports-tool-to-shut-down-may-4-what-publishers-face/ #GoogleAdManager #DigitalMarketing #Publishers #AdTech #MarketingNews

Google quietly kills parked domain ads from Search Partner Network: Google removed parked domains (AFD) from Search Partner Network on February 10, 2026, permanently ending a legacy ad surface known for poor conversion rates. https://ppc.land/google-quietly-kills-parked-domain-ads-from-search-partner-network/ #GoogleAds #DigitalMarketing #PPC #SearchMarketing #AdTech

Stingray’s TuneIn acquisition is blowing past expectations, driving ad revenue & in-car streaming growth 🚗📈

#Stingray #TuneIn #StreamingGrowth #AudioAds #InCarEntertainment #DigitalAudio #MediaNews #AdTech #StreamingExpansion #RadioTech #TechBusiness #AudioStreaming

#ReadMore👇
https://thepodcasting.org/stingray-says-tunein-acquisition-is-exceeding-expectations-boosting-ads-and-in-car-streaming/