#eventdesign

Adrian SegarASegar
2026-02-18

To belong, to hang out with people you care about, is almost always worth doing. It's also the promise of participation-rich conferences.

conferencesthatwork.com/index.

to belong: John Chen's profile picture on Facebook
Adrian SegarASegar
2026-02-18
fishbowl_sandwich: Image adapted from a McDonald's ad showing a cheeseburger made of glass with the addition of a goldfish in the center
Adrian SegarASegar
2026-02-18

We often let the tech tail wag the event dog. Instead, incorporate processes & formats that improve the quality and value of learning.

conferencesthatwork.com/index.

Screenshot from the movie WALL•E showing two large future citizens living in their chairs. Photo attribution: Scientific American
Adrian SegarASegar
2026-02-17

Conferences That Work continually evolve. That's why I published and then updated a free supplement to my first book on meeting design.

conferencesthatwork.com/index.

Conferences That Work continually evolve. Rather like how the design of Apple mice has changed over the years. Photograph of the first nine versions of the Apple Mouse displayed on a plexiglass board. Photo attribution: Flickr user raneko
Adrian SegarASegar
2026-02-17

The first of 5 posts on how to implement participant-driven breakouts in Zoom. Here, I explain the "Why?" and an overview of the entire process.

conferencesthatwork.com/index.

participant-driven breakouts in Zoom: a screenshot of Adrian Segar's Zoom host screen, highlighting the menu's Breakout Rooms icon
Adrian SegarASegar
2026-02-17

Setting good explicit ground rules at the start of a conference may be the most transformative change you can make to improve your event

conferencesthatwork.com/index.

How to improve your conference with explicit ground rules
Adrian SegarASegar
2026-02-16
a graphic of a connection-rich conference that incorporates learning and connection in each session
Adrian SegarASegar
2026-02-16

One day, participant-driven and participation-rich formats will become the norm for events. Until then, remember that words are not enough.

conferencesthatwork.com/index.

words are not enough: Adrian, Cara, and grandkids on the top of Castle Rock
Adrian SegarASegar
2026-02-16

While facilitating, I try to remember that we are all different. Though this is challenging work, it engenders rich rewards.

conferencesthatwork.com/index.

when facilitating try to remember we are all different: original photograph of a finger by Geoffrey Fairchild, under a CC BY 2.0 Deed license
Adrian SegarASegar
2026-02-15

Does asking attendees in advance for conference program suggestions work? No, it doesn't! Here's what does work…

conferencesthatwork.com/index.

A photograph of a woman surrounded by paperwork with an annoyed expression. Image attribution: http://www.flickr.com/photos/joshuacraig/ / CC BY-ND 2.0.
Adrian SegarASegar
2026-02-15

What is the return on investment (ROI) from attending an event? Here's my definition: Conversations => Relationships => Value.

conferencesthatwork.com/index.

Conversations Relationships Value part 1: a photograph of a large iced cake. The icing on the top shows the Mastercard logo and the word "Priceless".
Adrian SegarASegar
2026-02-14

What's the best learning model for conference sessions? Uncovered learning, providing active learning that uses all the resources in the room.

conferencesthatwork.com/index.

Photograph of a child wearing a jacket and jeans kneeling on muddy ground. They are holding a trowel and staring intently at a hole. Image attribution: Flickr user chiotsrun
Adrian SegarASegar
2026-02-14
improve your events in five minutes: a cover in the style of an old science fiction magazine, including a man in goggles striking a pose in front of a "RAY-O-ZAP". The cover reads: AMAZING FUTURE TALES YOU HAVE THE FREEDOM TO TALK ABOUT THE WAY YOU SEE THINGS, RATHER THAN THE WAY OTHERS WANT YOU TO SEE.
Adrian SegarASegar
2026-02-14

Design events with an overall structure in mind — and where you and the participants are open to the unexpected

conferencesthatwork.com/index.

bagpipes event: photograph by Adrian Segar of a bagpiper whom he discovered attending and invited to play at an event
Adrian SegarASegar
2026-02-14

Here's my letter to every event technology company trying to sell me stuff. Please read it, folks—what I describe is far too common!

conferencesthatwork.com/index.

sell me stuff: A photograph of an old-fashioned smiling salesman wearing a black hat and sitting on a train. On his lap is a opened brown suitcase that contains a miscellaneous jumble of items, including stockings and a box of KitKats. Photo attribution: Flickr user dswilliams
Adrian SegarASegar
2026-02-13

The most popular of the in-person sessions I design and facilitate is The Solution Room. Here's how to run The Solution Room online.

conferencesthatwork.com/index.

run The Solution Room online: photograph of an in-person Solution Room session. Many round tables of eight people fill a large room.
Adrian SegarASegar
2026-02-13

When everyone shares at a meeting, someone has to start! Here are options for determining who goes first for both single and multiple-group scenarios.

conferencesthatwork.com/index.

Adrian SegarASegar
2026-02-13

Five science-based reasons to provide white space at events that incorporate biology, physics, physiology, social science & neuroscience

conferencesthatwork.com/index.

white space at events: an infographic attributed to Jan Jacobs "How Sitting Wrecks Your Body"
Adrian SegarASegar
2026-02-12

What kind of event tourist are you? Do you go for the content and/or connections? What kind of event tourists do you cater to at your events?

conferencesthatwork.com/index.

event tourists: a Tuscany outdoor cafe with patrons sitting at tables with orange tablecloths. Image attribution: Flickr user decadence
Adrian SegarASegar
2026-02-11

A mythodology is an erroneous but commonly held belief about how something should be done. Here are nine mythodologies about conferences.

conferencesthatwork.com/index.

Nine conference mythodologies: A photograph of a yellow Lego warrior wearing a red cape and shield and holding a silver sword. Image attribution: Flickr user dunechaser.

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