Look up, read if you have not yet read it, Cixin Liu’s excellent THE DARK FOREST and hist "dark Forest theory"
Then read Yancey Strickler:
In response to the ads, the tracking, the trolling, the hype, and other predatory behaviors, we’re retreating to our dark forests of the internet, and away from the mainstream.
https://www.ystrickler.com/the-dark-forest-theory-of-the-internet/

